How Does Volaris Do Brand Building Differently?

In this short video Mike Dufton, President of Financial Services, discusses Volaris' strategies and techniques for brand building. Dufton discusses how Volaris values the brands of the companies that it acquires and believes in building up the individual companies brand more than their own brand. He also highlights the importance of aiding companies struggling with the area of sales and marketing, and how Volaris is able to use best practices from across their companies to ensure the individual company is getting as much as they can from both brand building and sales and marketing. For more information about Volaris Group, please see our website: http://www.volarisgroup.com/