Are you a business owner or an entrepreneur looking to gain some attention from prospective clients on LinkedIn?
As a business owner, you are the best brand ambassador for your company, and you want to make sure that you are looking good on social media. Therefore, it’s vital to maintain an image on LinkedIn which reflects your professionalism while communicating subtle hints of your own personality, and the benefits you can offer to your clients.
First and foremost, it’s crucial for a business owner to maintain a premium account on LinkedIn, so that you can take advantage of some of the features that it offers; these include, connecting with your potential clients directly via InMail, advanced search targeting, and being able to see who has viewed your profile.
In this 2 part series, we will share some helpful tips to customize your LinkedIn profile and achieve effective results in no time; so let’s dive right in:
LinkedIn Background Image
Be Creative! Here are a few ideas:
1) Choose background images containing your corporate brand colours.
2) Feel free to use images relevant to the solution your product or service offers. For example; if your company is a software company, try experimenting with an electric circuit’s background or a binary numbers background.
Do: Adhere to the 1400 x 425 pixel resolution for your LinkedIn Background
Do: Keep these background images fresh by updating them at least once a month.
First impressions matter, and a profile picture is the first thing a prospect is going to see. Thus, you need to ensure that whoever will be communicating with prospects on LinkedIn has a professional looking headshot, and definitely not a selfie. This might cost a little bit of money, as it will require the help of a professional photographer, but the result is worth the extra effort.
LinkedIn currently populates a generic headline with a job title. Stand apart from competitors by customizing your headline with keywords pertinent to your target audience. Instead of having ‘CEO or Founder at XYZ Company,’ try using keywords that describe how you can help your customers. You’ve got 110 characters, make them count!
Publishing weekly thought leadership pieces via LinkedIn Pulse, should be a prominent part of your Digital Marketing Strategy. The key objective of the written piece should be to provide thought-provoking content, preferably on a topic that potential buyers would consider highly valuable. When you set yourself up as a thought leader, prospects are left with the impression that they are dealing with an individual who has a deep knowledge of their needs, and are more likely to approach you with the sale, rather than the other way around.
Other benefits than can be attained by publishing regular content on LinkedIn are as follows:
1) Increase in organic traffic to your website or blog
2) Attract more subscribers to your mailing list
3) Build top of mind brand recognition
4) Increase sales revenues
Weekly posts are also a great way to promote your lead magnets such as, a free e-book, an upcoming event, a webinar or a contest. By using unique images which trigger a response, and are relevant to the content that your post talks about, you can not only improve the number of views you get on your post, but you can also increase the number of views you get on your LinkedIn Profile.
The summary section is one of the most vital parts of a LinkedIn profile, as the keywords that you use in your summary might appear in LinkedIn search results. You need to ensure that you are consistently ranking high on keywords that are relevant to your industry or business. LinkedIn gives its users 2000 characters to tell their story; you should be using as many of the characters as possible to divulge information on how you can be of service to prospective customers and solve a problem, while highlighting your greatest professional achievements and specializations.
Have you found us on LinkedIn? We share the latest news, insights and opportunities on our LinkedIn Company Page; Click here to follow us, and stay tuned for our upcoming blog post on 5 more LinkedIn Profile Ideas that can help you gain attention from your potential clients on LinkedIn.
About the AuthorFollow on Linkedin More Content by Brian Beattie