In our recent blog post, we shared some interesting LinkedIn Profile ideas for business owners and entrepreneurs. If you missed that post, make sure you go here and give it a quick read, as you wouldn’t want to miss out on those great tips!
In this second edition, we would like to share some more tips that will help you reach out to your potential clients, and give your LinkedIn Profile a much needed boost.
LinkedIn has evolved over the years and added features through which users can now share their work samples or projects they are currently working on. These visuals help your potential clients understand how your company can help them solve business problems, and what product or service solutions your company is capable of providing.
You can even try experimenting with adding testimonials or links to your company blog or website, and sharing videos or Slideshare presentations showcasing how your company helps solve your clients’ problems.
This is where you have an opportunity to highlight your leadership skills and professional achievements. If you don’t wish to disclose specific details about your work, try adding some information about your company, and remember to include visuals that can help build credibility for your brand.
You can also provide prospective buyers a better understanding of your professional achievements, by highlighting the awards you’ve received for your product or service, and the major projects you’ve personally led. You can also try providing a more wholesome picture of who you are and what your company stands for, by mentioning your interests and community involvement initiatives.
LinkedIn does not have a limit on the number of contacts users can add to their network, however, as a business owner you should focus on the quality of connections that you make rather than the quantity. Thus, keep your connections limited to your target audience, industry leaders, professionals you have engaged with during networking events, and people you have interacted with at least once.
Focus on continuously nurturing your relationship with your connections, by providing valuable content through your self-published LinkedIn articles and status updates. Also, try your best to promptly respond to negative comments and show your appreciation for the positive ones.
As a business owner you are the best brand ambassador for your company, and you want to make sure that you are looking good on social media. A big part of that is having authentic recommendations from peers, colleagues or customers on your LinkedIn Profile. These recommendations act as testimonials from individuals who have personally interacted with you or your brand, and help highlight how your company has successfully solved customers’ business problems in the past.
There are about 2.1 million groups currently on LinkedIn. The key to successful networking through groups is by joining ones relevant to you, your industry, hobbies, etc. Consider utilizing your marketing department’s skills and expertise, by encouraging them to interact with group members on a regular basis. Commenting on posts, asking questions or starting discussions are all great methods to expand your network on LinkedIn.
Once you or your marketing team establishes a name for you in a group, they can even leverage your image to promote an upcoming conference, a webinar, a meeting or an event, and drive business results.
According to LinkedIn, being active in a group helps boost profile views by 4 times!
Implementing a posting schedule to manage your activities in LinkedIn Groups and LinkedIn Pulse, will help you and your marketing team keep up with interacting and posting more consistently. These strategies do take some time to establish, though once they are set in place the results can be astounding.
We hope that these tips will help you gain attention from your prospects on LinkedIn, and allow you to generate more leads for your business. If you haven’t found us on LinkedIn already, follow our Company Page where we share our thoughts, ramblings, musings, and discussions about technology, delivering software in complex markets, managing your business, growing and developing your talent, and what makes good companies… well… great!
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