5 Reasons Why Mobile Should Be on Your Radar

March 10, 2014 Brian Beattie

Mobile is the way of the future. It's as simple as that. Why?

  • Your competitors are doing it
  • Your employees expect it
  • And most importantly - anyone looking to buy your firm wants it

If you're not convinced, then read on.

Mobile devices are everywhere. Companies are adopting mobile technology to better connect with their customers and employees. There are real business advantages for "going mobile" - everything from business development to product development and customer service. 

Here are some of those benefits:

Mobile Expands Your Opportunities

The term "mobile" does not refer to a single solution. Mobile technology supports a host of opportunities, including:

  • Mobile apps
  • Websites for mobile devices
  • Text messaging marketing
  • E-commerce for mobile
  • Mobile user interface for customized business portals

Your business solutions help your organization, but focusing on mobile can take them to the next level.

Mobile Makes Your Employees More Productive

Mobile gives your employees an extra tool for communication. It allows them to stay on top of what's happening when they are away from the office. Real-time collaboration is now possible as teams discuss problems from remote locations.

When it comes to your sales representatives, you don't pay them to sit at their desks analyzing accounts. You pay them to sell. Mobile technology lets them get out and spend more face time with clients. Many companies realize that their reps are using mobile apps to download relevant data directly in their client meetings.

Mobile Reaches a Broader Market

Mobile is an opportunity to make a personal connection with your clients. By developing a mobile app, make your function a part of their daily life, whether it's providing them with news, product information, or customer engagement opportunities such as contests or giveaways.

Mobile Makes Production and Planning Faster

Field reps receiving orders from customers can immediately submit them and get production moving. Mobile technology advances your product-to-customer cycle.

Mobile Improves Your Compliance

Mobile technology is connected to your organization's system, so it creates a more accurate audit trail, which makes your compliance functions more efficient and streamlined.

Looking Ahead

In all industries, you can expect to see mobile grow to be the dominant technology for connecting with customers, employees, and partners. It's important to have the right thinking about how to best utilize this technology for your business needs. Don't be afraid to consult the experts. It's important to get it right, and have flexibility to make sure your company remains competitive in the future. 

What benefits has your organization realized by leveraging mobile technology?

About the Author

Brian Beattie

Brian Beattie is the Chief Financial Officer at Volaris Group. Besides overseeing the financial health of the company, he works closely with Volaris’ legal and M&A team on all new acquisitions. Brian is an expert on every stage of the M&A process – from sending out the non-disclosure agreement to executing the sales purchase agreement.

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