Digital Marketing… What’s the Big Deal?

May 28, 2014

Brian Beattie

In recent years it has become obvious that digital marketing is an excellent channel through which businesses can advertise themselves on the global bazaar. Yet there are more ways to benefit from digital marketing than one may assume; many companies have started to use social media as a means for conducting employee recruitment.

Social media can be used to advocate for your brand, but it can also be used to advocate for your future workforce. Through social media outlets such as Twitter, Facebook, LinkedIn, and Instagram companies are able to tell their corporate narrative and simultaneously find individuals who would be able to provide valuable contributions to their corporate culture.

Social media can also be a great way to connect with today’s younger workforce. Many businesses have co-op students and interns, and using social media to stay connected can keep you top of mind with young talent upon their graduation. It is a great reflection on a business when their interim employees wish to return full time.

Of course it is important to recruit the “tried and true” of specific vertical markets. You need people who have experience and knowledge that will immediately impact your business. However, it is also important to recruit young talent with a passion for learning to inject energy into your corporate structure.

So how do we recruit these high demand employees? Through individualized content! Generic recruiting is not going to get people excited about your business. Alternatively, businesses need to cater to the individual and pull away from standardized practices, and social media is a great way to accomplish this difficult task.

Currently sixty percent of jobs are achieved through networking, therefore it only makes sense that we should use digital marketing for the purpose of employee recruitment. Through social media outlets companies can advocate for their corporate brand, update pictures and videos to get people excited about their company, and also interact with candidates on an individual basis.

In a world of high competition for the best employees, we can no longer wait for the best talent to come to us – we must be proactive in searching for the future workforce of our businesses.