As companies grow, their products they tend to improve incrementally. Over the years those products occasionally embarking on a rewrite. As growth slows, many companies try to move their products into new segments. This can include going up or down market and sometimes, even expanding into other geographies. That might not always be the best place to search for growth.
Why not see what else you can do for your existing customers? Step back and take a look at where your solution currently resides within your customers’ organization. Then go meet with them. Listen to them and observe their entire operations. Ask your customer where they are experiencing challenges and consider how you might be able to solve a problem for them in another department or area of their operation. Of course you can’t do this unless you are close to your customers.
Your Turn
When was the last time you met with a customer?
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