How Close Are You to Your Customers?

February 14, 2013 Brian Beattie

As companies grow, their products they tend to improve incrementally. Over the years those products occasionally embarking on a rewrite. As growth slows, many companies try to move their products into new segments. This can include going up or down market and sometimes, even expanding into other geographies. That might not always be the best place to search for growth.

Why not see what else you can do for your existing customers? Step back and take a look at where your solution currently resides within your customers’ organization. Then go meet with them. Listen to them and observe their entire operations. Ask your customer where they are experiencing challenges and consider how you might be able to solve a problem for them in another department or area of their operation. Of course you can’t do this unless you are close to your customers.

Your Turn

When was the last time you met with a customer?

About the Author

Brian Beattie

Brian Beattie is the Chief Financial Officer at Volaris Group. Besides overseeing the financial health of the company, he works closely with Volaris’ legal and M&A team on all new acquisitions. Brian is an expert on every stage of the M&A process – from sending out the non-disclosure agreement to executing the sales purchase agreement.

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