Volaris Group Invests in Marketing Procurement Provider, Decideware
Toronto, ON – October 7, 2021—Volaris Group is pleased to announce the acquisition of Decideware, global market leading technology provider to the marketing operations and procurement sector.
Decideware’s Agency Lifecycle Platform™ includes five tools that allow brands to manage their advertising agencies, including automating Scopes of Work, online Agency Evaluation and managing Production Budgets. Decideware leverages business intelligence to turn the complex data generated by these tools into insights and puts them at the fingertips of decision makers, empowering real-time decision making.
Volaris Group, a wholly-owned division of Constellation Software Inc (“Constellation”) (TSX:CSU), identifies market leaders within verticals and invests in them to further enhance their already successful business models. Decideware’s track record of sustainable growth with a blue-chip roster of clients made it an attractive addition to the Volaris Group portfolio.
Nathan Godfrey, Volaris Group Portfolio Manager, said, “As a market leader providing software to marketing operations and procurement in the world’s largest advertisers, Decideware is an exciting new member of the Volaris Group of SaaS companies. We look forward to partnering with the Decideware team to encourage and foster further market growth, globally. “
Decideware, Inc CEO Richard Benyon commented “We are pleased to be recognized by the Volaris Group team and excited about the opportunities ahead of us. This acquisition opens doors to a peer network of best-in-class software companies across diverse markets. We are planning many exciting initiatives to bring to our clients and this support structure will help bring them through to fruition.”
Decideware will continue to operate independently under the leadership of Co-CEOs, Richard Benyon and VJ Ratnam. Ratnam and Benyon founded the company and know the customers, the market and domain intimately.
About Decideware
Decideware is the leading provider of enterprise SaaS software solutions for the marketing operations and procurement sector with more than 30,000 active agency and marketing users, almost USD $4 billion in agency fees under management, and more than 35,000 relationships evaluated. Large advertisers rely on Decideware to enable their marketing operations and procurement programs and to inform important agency investment decisions. Learn more about Decideware at www.decideware.com.
About Volaris Group
Volaris Group acquires, strengthens, and grows vertical market technology companies. As an Operating Group of Constellation Software Inc., Volaris Group is all about strengthening businesses within the markets they compete and enabling them to grow – whether that growth comes through organic measures such as new initiatives and product development, day-to-day business, or through complementary acquisitions. Learn more at www.volarisgroup.com.
For more information, please contact:
Ryan Hill
Volaris Group
Tel: +1 416-831-0305
ryans.hill@volarisgroup.com
Richard Benyon
Decideware
Tel: +1 415.259.8735
rbenyon@decideware.com