There is no doubt about it - finding top talent is one of the biggest challenges in the business world. According to author Bradford Smart, only 25 percent of hires are considered to be top performers. At Volaris, we strive to increase this statistic not only by hiring appropriately, but also by nurturing our current employees to reach higher levels of success.
As a result of our organic and acquired growth we are always on the hunt for prospective employees who will fit into our corporate culture and propel us forward. In our experience we have found 2 things you maybe didn’t know about finding good talent:
1. Your careers page matters
Whether a prospective employee actively searches for your company’s career page, or is forwarded to it as a result of a third party, your careers page could very likely be the first time they have accessed your website. Career pages are just as important as the pages of your main site - do not neglect them and remember that first impressions matter. The page should not only show which positions are available with adequate descriptions, but also include an explanation of the company. The job description will influence the type of candidates you attract - make sure that the description is vivid, creative, and outlines your requirements.
Your company website and the careers page need to be coherent and user friendly. The failure to do so could result in losing that prospective employee. If they are having an extremely difficult time accessing the career opportunities page or learning more about the company, they may choose to move on to another potential employer. Not only could you lose one prospect, but be aware that they will share their opinion with others!
Undoubtedly the careers site is a crucial tool when finding top talent. At Volaris, we are currently in the process of revamping our own site to ensure that it makes a statement quickly and clearly.
2. Creating top talent is important
Finding good talent is important – keeping and creating good talent is even more important. Treating your current employees well and making sure that they are in an environment which challenges them and encourages them to grow will only benefit your company. Remember to recognize your employees for their accomplishments, and to invest in them for the long-term. At Volaris we place a high level of importance on talent management and coaching, not only with our business unit leaders, but to all of our employees. If your current employees are happy, they are likely to refer other talent and the selection process will be much easier if there is a larger pool of qualified potentials.
Additionally, remember to pursue the market of passive job seekers. Find individuals who would be willing to make a job switch if a better opportunity presented itself, because casting a larger net can result in a better chance for finding the perfect candidate.
Does your company have difficulty finding good talent? Do you believe creating talent is just as important as finding it? Let us know your thoughts in the comments below and like and share with us on LinkedIn, Facebook, Twitter.
About the AuthorFollow on Linkedin More Content by Brian Beattie