Why Bother Blogging?

June 12, 2014 Mark Miller

Many people wonder why companies spend valuable time blogging. The answer is simple: a blog provides the opportunity for your business to display itself to the public. If your company is not currently blogging, here are four reasons why you should think about starting one:

1. Tell your company story

Many companies tell their corporate story through the “about us” or “our philosophy” pages on their websites, and although these pages are important, they do not allow others to see your business actively pursuing these philosophies. A blog enables others to see how your company puts these statements into action. For example, at Volaris our buy-and-hold philosophy is an important part of our corporate identity, and in a recent blog “It’s Not All About the Money” we gave insight to what companies can expect from us post-acquisition. Blogging allows others to see how we actively pursue our commitment to the long-term success of our acquisitions.

2. Promote your brand

Blogging is a great promotion opportunity! Through different weekly topics you can advertise what your company focuses on, and engage with both employees and potential customers. We are able to attract talented people and companies who are considering joining our group by communicating with them through our weekly blog. Additionally each week's post provides insight to the personality of our brand - every company has a unique corporate identity, and we are able to share ours with the public through our blog.

3. Provide a research platform

Approximately 81% of people research online before they make a purchase, therefore it only makes sense that businesses who are thinking about selling want to thoroughly research investment companies before they contact a buyer. Our blog enables such companies to see exactly who we are, what we value, and why they should choose Volaris as a parent company.  

4. Collaboration

By creating a blog post on a topic which interests your company, others are able to see what ideas you value and how these ideas impact the way you run your business. Blogging also helps to create an online dialogue not only with customers, but with other businesses as well. By sharing ideas about success and innovation, companies are able to continue to learn and to grow. Learning from other businesses provides the opportunity to develop in ways that you may have never thought were possible!

Your Turn

Does your company have a blog? Has it been successful? Are there any other benefits to corporate blogging that you can think of? Let us know in the comments below, and like and share with us on Facebook, Instagram and Twitter.

About the Author

Mark Miller

Mark Miller is the Global CEO of Volaris Group and Trapeze Group. In addition, Mark is the COO at Constellation Software – Volaris Group’s parent company. He began his career as a software developer and it was during that time that he co-founded Trapeze Group in 1995. Mark has a passion for software technology and building innovative businesses that last forever. His goal is to help intrapreneurs and entrepreneurs surround themselves with a great team so that they can be leaders in their industries.

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