Windward Software

4 Year Post Acquisition Case Study – Windward Software 

Based in Canada, Windward Software was established in 1984. Windward specializes in inventory control, point of sale, invoicing and accounting software systems for the retail, rental and service industries. Using a series of soft switches, Windward Software ERP software adapts to the way you do business. Windward Software joined Volaris Group’s Retail Portfolio in July 2019 under the leadership of CEO and General Manager, Erna Hansen who played a pivotal role in steering the company through post-acquisition integration, their unprecedented growth, and the disruptions of the COVID-19 pandemic. 

Choosing Volaris: A Partnership for Growth and Development

When Windward Software, a leading provider of software solutions for inventory management and point-of-sale systems, first considered selling the business, they were seeking more than just a buyer – they were looking for a partner who could ensure the legacy of the company and continue its growth journey. In early 2019, Windward's former owner informed the leadership team of his intention to sell the business and introduced them to Volaris Group, a dynamic acquirer of vertical market software companies. The initial impressions of Volaris Group left a lasting mark on Windward's leadership team, setting the stage for a partnership that would drive growth and development for years to come.

First Impressions of Volaris Group

In recalling her initial impressions of the Volaris team, Hansen says, “Their enthusiasm for the business, engagement in discussions, and genuine interest in understanding Windward's operations and people were evident from the outset.” Volaris Group's team “asked pointed and insightful questions, demonstrating a deep understanding of key business components. What stood out most was their emphasis on people” – a value that resonated strongly with Windward's own ethos.

The commitment to reassuring Windward's team that not much would change post-acquisition, especially for frontline employees and individual contributors, left a positive impression. It was clear that Volaris Group valued the existing talent and recognized the importance of maintaining continuity in the business.

Selling to Volaris Group

While the decision to sell ultimately rested with Windward's former owner, the key factors driving the sale were closely aligned with Volaris Group's values and track record:

• Reputation and Values: Windward sought a buyer with a stellar reputation and strong values. Volaris Group's commitment to preserving the business's integrity and fostering its growth made them an ideal choice.
• Legacy Continuation: The former owner wanted his legacy to live on and the business to thrive, even in his absence. Volaris Group's track record of nurturing and growing acquired companies assured him that Windward would be in good hands.
• Business Growth: Windward aimed for business growth, and the sale had to be at the right price. Volaris Group's history of supporting the growth of acquired companies made them a compelling buyer.

Life After Acquisition: A Journey of Restructuring and Growth

Four years post-acquisition, Windward Software has experienced significant positive changes. 

“Life is good at Windward,” Hansen says. “We restructured quickly post-acquisition to align better with Volaris key metrics and to create senior leader ownership over each key operational metric.”

The restructuring led Windward to years of double-digit growth in 2020 and 2021. Today, Windward remains on track for another robust year in 2023.

One of the notable transformations post-acquisition has been in transparency. Windward now shares results and forecasts regularly, fostering a sense of both transparency and security among the team. Annual goals and reviews have improved alignment, management, and communication, instilling a clear understanding of individual and team contributions to Windward's success.

Relationships and Talent Development in the Volaris Ecosystem

Post-acquisition, Windward has developed more transparent relationships with customers while nurturing stronger ties with those who value the company's services. Customer profiles and personas have become clearer, enabling Windward to focus on customers who align with their vision and are willing to invest in a better experience.

Internally, Windward's commitment to talent development and learning has flourished within the Volaris ecosystem. Volaris provides numerous opportunities for growth, from attending live events to accessing a wealth of knowledge, best practices, and peer connections. Job opportunities within the group are abundant, enabling motivated individuals to advance and make lateral or advancement moves.

A Competitive Advantage in the Software Industry

Over the past four years, Windward's acquisition by Volaris Group has provided them with a competitive advantage within the software industry. A deeper understanding of their value proposition, market, and target customers has enabled Windward to focus their efforts strategically.

Additionally, corporate support provided by Volaris Group has had a significant impact on Windward's operational efficiency and overall growth. The tangible impact is felt across all aspects of the company, from strategy and execution to financial performance and team morale.

The acquisition of WebSell in 2021 expanded Windward's offerings, providing customers with an optional e-commerce solution. Moreover, vendor relationships established by Volaris Group have allowed Windward to utilize solutions and services that would typically be beyond their price point, benefiting customers with cloud infrastructure.

Integration into Volaris Group's ecosystem has aided Windward in scaling operations efficiently. The knowledge sharing, confidence building, and continuous improvement have created a momentum that drives the company forward.

While Windward continues to focus on its core markets in Canada, the USA, and Australia, they remain open to exploring new opportunities. The vast international connections within Volaris Group provide a valuable resource should Windward decide to venture into new regions and geographies.

Conclusion: A Resounding Success

The partnership between Windward Software and Volaris Group has proven to be a resounding success. What began as an introduction in early 2019 has evolved into a thriving collaboration that has redefined Windward's trajectory in the software industry. Windward's leadership team was not only seeking a buyer but a partner who could preserve their legacy, foster growth, and drive development.

In conversations with other professionals and business owners contemplating a sale to Volaris Group, Windward Software emphasizes several key takeaways.

• Reputation and Values: Windward sought a buyer with a stellar reputation and strong values. Volaris Group's commitment to preserving the business's integrity and fostering its growth made them an ideal choice.
• Legacy Continuation: The former owner wanted his legacy to live on and the business to thrive, even in his absence. Volaris Group's track record of nurturing and growing acquired companies assured him that Windward would be in good hands.
• Business Growth: Windward aimed for business growth, and the sale had to be at the right price. Volaris Group's history of supporting the growth of acquired companies made them a compelling buyer.
• Legacy Continuation: Selling to Volaris Group ensures that your legacy lives on well beyond your involvement with the business.
• Business Independence: Your business continues to operate independently with guidance, expertise, and support for improvement and growth.
• Peer Network: You gain an enthusiastic, supportive network of experienced peers and experts in their field who want you to succeed.
• Learning Opportunities: Volaris Group offers unparalleled opportunities to learn, grow, and improve your business.
• Advancement: If you're looking for change, there are abundant opportunities for advancement within the Volaris ecosystem.
• Growth Assurance: Following Volaris Group's best practices and execution almost guarantees business growth and increased profitability.
• Immediate Engagement: Participate in Volaris 101 Live ASAP post-acquisition to quickly engage with the vibrant community.